Calmer business
It’s easy to underestimate security. Especially if you have it.
Most anxiety or stress or tension comes from wanting things to be different to the way that they are. This is amplified by complexity, where there are many different relationships and degrees of dependence.
It’s easy for work to become fragmented across an array of documents, conversations, platforms and tasklists. And in the gap between each of these lies the stress.
I came across the below quote through my work with Tradeshift:
We have spent many years at Augur following our mission to reconsider and re-engineer Communications strategy for “unsexy” tech founders. But in doing so, there’s a risk of introducing complexity and fragmentation of the experience.
We now have services like Augur Edits for content and Augur Wire for media relations. We have Sheets for measurement that feed into Impact Reports, alongside PPP checkins in Asana and an overall planning playbook document created at the start of working together.
There’s a lot going on.
Each year, Augur tried to select a theme to guide our development as a business. Previous examples include “Demonstrably Different” — based on the theory that this is an industry rife with talk, so you have to truly design your incentives differently if you are to prove you are genuinely distinct.
The leading candidate for next year is currently: Calm business. I believe some of that calm, measured approach to working can come from considering our systems, finding ways to reduce the gaps, simplifying where possible and amplifying what makes things easier for our clients.
It’s not naturally what you think of when you think about agencies. But I believe that’s why it could add to our edge.
