Choosing the reward for your ideas

Max Tatton-Brown
1 min readAug 25, 2016

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Spotted the little article below (via Max) and got me thinking. Check it out first:

“The time spent finishing feels intolerable because it’s the hardest work. Joy can sustain you through the hard work of finishing, but here’s the secret: there’s a whole other source of satisfaction that arrives when the results of your hard work are appreciated by your audience.”

For me, the biggest point missing from this is that you have to choose your victory.

Do you settle for the joy and excitement of feeling like you’ve found an idea or do you push through for the satisfaction and real value (but extra work) of spending the time to make it ready for a wider audience?

I think writers often beat themselves up because they give up after the first flush. But the fact is, often that idea was never really good enough. So why not enjoy it for what it was? An endorphin fling. And who knows what it later may inspire.

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Max Tatton-Brown
Max Tatton-Brown

Written by Max Tatton-Brown

Good ideas, bad ideas + question marks. Write eg @Sifted @techcrunch. Founded @AugurComms to fix tech PR. Interim Head of Marketing @Creandum

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