See also our own Augur Edits, whereby we will help any company with a great story get it out there.

Why do we do it? Because it’s not really when you actually have news that you need a PR agency to support you and help build awareness, it’s in the gaps between. And that generally has much less to do with media relations, and much more to do with the balance of Owned, Earned, Paid and Shared.

It also means we can help everyone by being a sounding board that will honestly tell you if you have a story nobody will care about.